From lovely photos of the Gateway Arch to fake kidnapped Chicagoans, the St. Louis region has been trying to boost its image for a long time. Now, a new effort is asking for your help. This week, two local marketing executives are taking the wraps off a project they call Rally St. Louis, a crowd-sourced, crowd-funded bid to find new ways to send the message that the oft-beleaguered Gateway City is, in fact, pretty cool. "Too often, this city doesn't get represented in the ways we know it to be," said Aaron Perlut, a partner at Elasticity, a downtown marketing firm behind Rally St. Louis. "People outside St. Louis don't get what we have going on here." Elasticity is trying to change that, by...
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