Rita Numerof is a Creve Coeur-based strategic consultant who advises companies involved in industries undergoing transformation. One of those industries is health care, which has been rocked by a new regulatory environment, a new competitive landscape, new technology, and new market expectations. In her consulting work, Numerof has pressed health executives to consider the patient's well-being at the center of policy decisions. Numerof and Michael Abrams — her husband and business partner — have co-authored a new book, titled: "Healthcare at a Turning Point: A Roadmap for Change" (CRC Press). In the book, they advocate for solutions that further the creation of a "market-based" system in...
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