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Professor finds profiling in ads for personal data website
Nov 25th 2012, 06:31

LAS VEGAS (Reuters) - Dr. Latisha Smith, an expert in decompression sicknesses afflicting deep sea divers, has cleared criminal background checks throughout her medical career. Yet someone searching the Web for the Washington State physician might well come across an Internet ad suggesting she may have an arrest record. "Latisha Smith, arrested?" reads one such advertisement. Another says: "Latisha Smith Truth... Check Latisha Smith's Arrests." Instantcheckmate.com, which labels itself the "Internet's leading authority on background checks," placed both ads. A statistical analysis of the company's advertising has found it has disproportionately used ad copy including the word "arrested" for...

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