Lucas Cruikshank and his hyperactive Fred character had millions of YouTube fans and a line of merchandise when Hollywood came calling. Then an agent from the Collective pitched the Nebraska teenager a vision for his squeaky-voiced character that would result, three years later, in a holiday album, three made-for-TV movies, and a series on Nickelodeon. "So many people in the industry didn't know if you could take something on the Internet and cross it over to mainstream TV and movies," said Cruikshank, now 18. "It felt really good to prove them wrong." Cruikshank is among a growing roster of digital producers and performers represented by the Collective, a management company that specializes...
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