MARKETERS used to entice children with cheap plastic trinkets in boxes of Cracker Jack or cereal. The Lunchables brand is raising the stakes considerably. In a new advertising and sweepstakes campaign called “Never Be Bored Again,” the brand will give away prizes valued at more than $1 million to children ages 6 to 13, its largest giveaway ever. The brand is giving three grand prize winners $7,500 and one of three options valued at $25,000: a multiroom treehouse, a backyard court for multiple sports or an electronics-filled game room. The brand is also awarding 25,000 winners a Hasbro toy or game, including toys like Nerf foam dart guns (valued at $35) and games like Sorry ($17)....
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