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Jim Beam courting Russian market despite abuse worries
Nov 7th 2012, 06:12

By Duane D. Stanford Bloomberg News Comments Mary Carney of Jim Beam Brands Co. checks the label quality on bottles of Jim Beam Black bourbon whiskey at a distillery in Clermont, Ky. (John Sommers II / Bloomberg) Beam Inc. wants more vodka-imbibing Russians to drink Jim Beam and Maker's Mark whiskey. Apparently Vladimir Putin didn't get the memo. In a campaign to help his people live longer, Russia's president is pushing the biggest crackdown on alcohol since the cold war. That could complicate Beam's efforts in a nation that's a cornerstone of its emerging-market strategy. Russians looking to show off burgeoning prosperity have helped make imported whiskey the fastest-growing spirit in...

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