When and if your viewer ratings are slumping, you can easily turn to gimmicks and tricks and while NASCAR has had its sahre of that, it’s most recent effort is actually logical and makes sense. According to NASCAR.com, future broadcasts will be done in English and Spanish languages. “The thirst for NASCAR programming, and in particular race broadcasts, is very strong, and we’re constantly looking for ways to expose the sport to new fans in new places,” said Steve Herbst, NASCAR vice president of broadcasting and production. “To be able to put a deal like this together with FOX Deportes, a leader in U.S. Latino sports media, is something we believe will help...
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