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Medical tourism offers travel firms untapped growth
Mar 7th 2013, 12:41

A dentist's office may not be everyone's idea of a perfect holiday destination. But a growing number of Europeans are travelling abroad for medical treatment to save money, or maybe to combine a visit to the doctor with some sightseeing, creating a fast-growing market that is still largely untapped by traditional tour operators. "It was simply cheaper for me to go to a dentist in Hungary," said a 42-year-old physical therapist from Berlin, who did not want to give his name. He chose the clinic near Budapest from an Internet advertisement, enticed by hundreds of euros in savings compared with the same treatment in Germany. He was happy to find when he got there that the clinic was clean, the...

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