Jamie Herzlich Jamie Herzlich Herzlich writes the Small Business column in Newsday. With an average online shopping-cart abandonment rate of more than 70 percent, it's an ongoing challenge to get shoppers to pull the trigger on a sale. Half the battle is improving the online shopping experience, say experts. According to a recent comScore study, a hassle-free return policy and flexibility in choosing delivery dates rank high among shoppers for improving customer satisfaction.... Content Preview This content is exclusive for Newsday digital access and 7-day home delivery subscribers and Optimum Online® customers. Already registered? Log in Already a subscriber/customer? Register Subscribe...
0 Responses to Small Business: Keeping online shoppers on task