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Rogge plays down fears around unofficial branding
Jul 21st 2012, 23:05

LONDON — IOC President Jacques Rogge downplayed fears that wearing the wrong kind of logo on a T-shirt could cause a ticket holder to be denied entry to an Olympic venue. Rogge said Saturday that no action would be taken against individuals if they wear clothing, for example, made by a competitor of official London Games sponsors. He said the IOC and local organizing committee would not be heavy-handed after head organizer Sebastian Coe told a British radio station on Friday that a person probably would not be allowed into an Olympic venue wearing a Pepsi T-shirt because soft drink rival Coca-Cola was a main sponsor. "Common sense would prevail," Rogge said, but warned that Olympic...

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