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Pepe's Ducks to pay $400,000 arising from false, misleading and deceptive conduct (Australian Competition and Consumer Commission)
Dec 19th 2012, 08:22

(Source: Australian Competition and Consumer Commission) Pepe's Ducks used the phrase 'open range' from 2004 to 2012 and the phrase 'grown nature's way' from 2007 to 2012 on its product packaging, website, delivery vehicles, signage, stationery and/or merchandise, often in conjunction with a pictorial representation of a duck in the outdoors walking on grass against a background of a lake with hills behind. Pepe's Ducks is a leading supplier of duck meat products (with approximately 40% market share), and supplied around 80,000 ducks per week in Australia in 2011. The phrases were part of an...

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