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Gutka not only a poor man’s habit

Thursday, September 13, 2012

WN.com - Health News
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Gutka not only a poor man's habit
Sep 14th 2012, 04:20

Gutka is generally seen to be a lower-middle class or poor person’s habit. Dr Pankaj Chaturvedi says that the perception isn’t true. At least not anymore. “The gutka industry over the last 15 years has gone from non-existent to having bottom lines in the hundreds of crores. They’ve done this by capturing the middle and upper-middle class through advertisements and celebrity endorsements. Today, gutka is a symbol of status,” says...

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