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Movie buzz more likely to spread by word-of-mouth than social networks

Tuesday, October 2, 2012

WN.com - Entertainment News
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Movie buzz more likely to spread by word-of-mouth than social networks
Oct 3rd 2012, 04:57

LOS ANGELES (TheWrap.com) - In an increasingly interconnected world, people still favor good old fashioned word-of-mouth to Twitter and Facebook to share their thoughts about upcoming movies, according to a new study on social media buzz by Ipsos MediaCT's Motion Picture Group. Surprisingly, those who do use the internet to vent or rave about movies tend to be those over 25 years old, not the younger set who grew up with an iPad or iPhone in their mitts. Apple iPad Apple iPhone...
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