Monday, 1 October 2012, 4:43 pm Press Release: Peter Alsop Word count: 660 ‘Selling the Dream’: Taking on the world with travel posters Peter Alsop tells us how New Zealand first developed a tourism brand and marketed it to the world through travel posters and other tourism publicity – the focus of new book ‘Selling the Dream’. In the early 1900s, New Zealand could see a prosperous future in tourism but, to win that, needed an initial foothold in a competitive global industry. There was no clear identity for New Zealand itself, let alone an established tourism proposition. Without the web, TV and even colour photography, our publicity pioneers had to design...
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